How Roberto Blake Thinks About YouTube in 2025 — Short-Form, AI, and Creator LongevityView
This week, I’m joined once again by my friend and one of the most insightful voices in the YouTube space, Roberto Blake. This is his fourth time on the show — and easily the most thought-provoking yet.
We dive into:
Why creators should rethink their obsession with going viral
How Roberto’s 12-week “YouTube Night School” is empowering small creators
The difference between attention and value — and why money doesn’t always follow views
Evergreen vs. topical content: How to win long-term
Why packaging (title, thumbnail, timing) is everything
AI’s real impact on the creator economy — and what to do about it
Whether you’re just starting or deep in the YouTube trenches, this episode will sharpen your mindset and strategy.
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🔗 Resources Mentioned in the Episode
🎓 Awesome Creator Academy – Roberto’s coaching platform and home of the 12-week YouTube Night School
📘 Roberto Blake’s Book – “Create Something Awesome”
👉 https://geni.us/Jf3J
📹 Roberto Blake on YouTube
🎙️ Roberto’s “How to Use Copyright Music on YouTube” Tutorial
(referenced as a prime example of evergreen content)
👉 https://youtu.be/lLFLu4r3wGM
📥 The Creator’s Corner Membership
👉 https://www.dustyporter.com/creatorcommunities
💡 YouTube Creators Hub Coaching Services
📨 Entrepreneur’s Minute Newsletter
BEST TOOLS FOR CREATORS and ENTREPRENEURS:
YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf
Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP
Podcast Hosting (Libsyn): https://geni.us/TrpwY0
GeniusLink Link Shortener: https://geni.us/fHPAe
Stock Assets For Creators (Envato): https://geni.us/rlEKkLB
E-commerce (Shopify): https://geni.us/m9ctWwe
Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M
My YouTube Film Gear:
🎥 Camera: https://geni.us/B9eb5P
🎙️ Microphone: https://geni.us/QarC
🎤 Audio Interface: https://geni.us/kaosfB
🎧 Headphones: https://amzn.to/48YcHlB
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About Roberto:
Roberto Blake is a creative entrepreneur, YouTube educator, and founder of Awesome Creator Academy. With over 600K subscribers and a bestselling book (Create Something Awesome), he helps creators grow their audience, monetize their content, and build sustainable online businesses.
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